BizActions

Is Your CTA MIA?

Is Your CTA MIA?

If your readers love your content, but don’t have the ability to do anything other than read it, then your message might be missing a call to action (CTA). Every piece of content you distribute should contain a clear CTA. Don’t let your messages miss out on the chance to give your audience a worthwhile next step.

Readers perusing your email, website or blog post might want to download your latest report, find your social media channels, or take some other action. But without an obvious pathway toward this information, the pursuit of information may be abandoned. It can actually be quite frustrating for visitors to go hunting through a website or message – unable to find what they are looking for. Clear CTAs help your readers avoid frustration and help you capture opportunities.

What is a CTA?

The CTA is the cornerstone of inbound marketing lead generation. A CTA is simply any type of graphic or text that a prospect can utilize to take a next step. CTAs can be as subtle as a “Visit our Website” link at the top of your email newsletter, or as overt as an image inviting readers to “Download Our Guide by April 30th and Receive a Free Travel Mug.”

Good CTAs point readers in the direction of your valuable resources, better CTAs capture contact information in exchange for a downloadable item, and the best CTAs accomplish both these tasks while also grabbing attention, enticing readers and succinctly offering exactly what your readers want or need from your message.

CTA-Example-NL-Sign-upCTA Examples:

  • Free consultation offers
  • Downloads
  • Sign-ups
  • Enticing give-aways
  • Polls and surveys
  • Opportunities to learn more

Why include a CTA?

CTA-Example-learn moreYour content marketing strategies are basically ineffective without CTAs. Your content exists to establish pathways back to your door. Without a CTA, that pathway can dissolve causing your readers to start looking elsewhere for more information or additional resources. When you have a reader already looking to your content to help them solve problems, seize the opportunity to light the way to your next offering.

CTA-Example-downloadWhat does a CTA do for me?

CTAs route readers to your ancillary communication channels and additional resources: blog, social media, online resources, website, and so on. This helps drive traffic to your various marketing initiatives. They can also help you build your list by capturing contact information or new opt-in email subscribers. CTAs also help you generate leads because readers who actively choose to receive your communications are often highly-engaged prospects with a need for the services you provide.

How can I incorporate effective CTAs into my messages?

It is worth your time and energy to plan and track your calls to action. After all, this planning comes back to you in the form of engaged prospects, and impressed onlookers convert into new clients. Take these simple steps, and you will begin taking your messages from MIA to actionable.

  • CTA-Example-FB-like-usBrainstorm - Think about what you would like your CTA to accomplish and how it will achieve that objective:
    • What do I want my readers to do?
    • How will my CTA get them where I want them to go?
    • Is there a deadline for responding?
    • Do I have an incentive to offer?
    • Am I capturing contact information, and if so, how much?
  • Create - Incorporate visual cues, such as graphics, images and succinct text, into your CTA in an aesthetically pleasing and stimulating manner. Be sure your use of color, typeface and imagery cohesively blend with your brand specifications. Here are some things to consider:
    • Is the CTA attention getting?
    • Is the CTA visually appealing?
    • Does the CTA quickly, clearly communicate my objective?
    • Is the CTA at or near the top of my message (above the fold)?
    • Does the CTA make sense with the message content?

Also keep in mind that your readers will become overwhelmed if you are asking them to go in too many directions at once. Make each CTA relevant to the message at hand. Avoid cluttering your messages.

  • Test - You will also want to test the basic functionality of your CTA. Have you ever clicked on a website link that did not work or tried to access something in an email message that directed you to a wrong page? Then you understand the impression that a “broken” CTA can give. Make sure your CTAs are functional.
  • Capture - All of your CTAs should capture click activity, contact information or both (depending on the purpose of your CTA).
  • Respond - If your CTA is for a newsletter sign up, whitepaper or report download, be sure delivery of your resource happens as soon after form completion as possible. If an email newsletter, or a responsive email message, lands in a recipient’s inbox days after the opt-in form was completed, that message runs the risk of being mistaken as junk mail. Your CTAs should quickly deliver on their promises.
  • Track - Don’t do all that work and then forget to follow up on your opportunities. Track the responses from your CTAs and further nurture your prospects with relevant drip campaigns, additional offers or even a phone call.

Make sure your CTAs are not missing in action. After all, the CTA is the essential element of your inbound marketing strategies that helps you generate new leads and offer crucial next steps to your engaged prospects.

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Posted in: Content Marketing, Email Marketing, Marketing, Marketing Best Practices, Marketing Strategy

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Tackling Tax Season Stress as You Race to the Finish Line

Tackling Tax Season Stress as You Race to the Finish Line

Have you forgotten what your loved ones look like? Do your dreams (or nightmares) consist of IRS forms and shoeboxes full of unorganized receipts? The filing deadline is almost here, and for many, there is no such thing as a personal life during the blackout weeks of nonstop tax returns. Your patience may be running thin, your attention to detail may be waning and your stress level may be on the rise as you await the onslaught of last-minute filers.

Stress busters

Tackle your tax season tension by learning to stress-bust with a few of these easily-implemented tips:

Few will argue that for most CPA firms, tax season is a stressful time. It’s not limited to the accountants. Administrative staff, receptionists, maintenance crew, and even the families of firm employees feel the pinch.

Who better to ask for stress-busting ideas than the people in the trenches? Some CPA firm employees have suggested that offering soothing perks such as ten-minute shoulder massages during the worst weeks of tax season would help untie even the tightest knots. Additionally, many firms provide free healthy snacks for their staff during busy season to help keep them fueled throughout the season.

Don’t cut off communication

All of these ideas are useful suggestions, and they probably all help boost firm morale. But the most important plan may be to ensure good communication. The pressure to see countless clients while still remaining responsive to general inquiries can be enormous. The last thing your staff needs is for communication to break down, resulting in missed appointments, double-booked schedules, misplaced documentation, and eventually, short tempers.

Some accountants may have a tendency to bury themselves under stacks of client files and not see daylight for days or weeks. Staff members need to know that partners and managers see and appreciate their efforts. Upper management could take a few minutes to walk through the office periodically offering a few words of encouragement.

For your next busy season, consider displaying a global calendar that your employees can all view. This common appointment board could be updated every morning so that staff members and administrative professionals are all aware of each professional’s availability to receive messages or answer questions. This process can also help eliminate scheduling mishaps and forgotten clients.

Besides keeping communication open within the office, your clients will be less frustrated if they know how they can reach you. Email is the least intrusive way to remind them of appointments or to ask simple questions. The simple phone call seems to remain a favorite method of communication. However, online meeting technology allows you to connect with clients in real time without either of you leaving your offices. Imagine being able to share your computer screen with your client in his or her own office and discuss the details of the client’s tax return, ask questions, and get the missing information you need to complete the return in a matter of minutes. The ease of communication available by using online meetings can lighten the load of every member of your staff, and make you an even more valuable partner in your clients’ successes.

Don’t put other client needs on hold

Keep in mind that while you are neck-deep in tax returns, your clients still need information from their trusted advisors. With only a little forethought time, and planning on your part, you can keep clients up to date on news that affects them through your various marketing and communication strategies.

Focused, targeted communications are your most effective tools when reaching clients. A successful CPA newsletter should include timely information based on recent events that affect your clients. It might also include an online survey tool that provides a way for readers to give their feedback.

Establishing a system for communicating with your clients through your various marketing initiatives can help you reach your clients more effectively between your in-person (or online) meetings. A well-informed client who has received deadline reminders and other important updates from your firm is far more likely to show up on your doorstep early, prepared and educated to handle tax prep issues that a client who receives semi-annual communications.

Keep these tips in mind to help your tax season deadline crunch go from tense to tranquil.

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Written by Teresa Ambord, Editor and Author

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Posted in: Communications, CPA Accounting Firm Management, CPA Firm Marketing, Marketing, Marketing Strategy

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Blog Roundup: Oodles of Ways to Get New Subscribers for Your Email Marketing List

Need to get more new subscribers for your list? We’ve got tips! In fact, we’ve got a slew of strategies to take your online marketing database from ghost town to mob scene. Here is our roundup of list building techniques that will help you make the most of your online marketing strategies:

Building the Perfect Email Marketing List for Positive Results, Part 1

Building the Perfect List Part 1 120pxSome professional service providers hold off on implementing online marketing initiatives because they feel they simply do not have enough contacts to get a worthwhile return on their marketing investment. However, a lack of contacts is really a significant indicator that demonstrates a firm’s needs to increase exposure and gain new opportunities. There are some common misconceptions about initiating new online marketing strategies… Read on.

Building the Perfect Email Marketing List for Positive Results, Part 2

Building the Perfect List Part 2 120pxIt is important to conquer the obstacles often associated with getting an email marketing list off the ground and seek out strategies for list management and growth. Your email marketing list should be constantly growing and evolving, but it may stagnate if you are not continually creating opportunities for prospects to find you and sign up to receive your communications. With a little creativity and forethought, list building does not need to be a chore… Read on.

Building the Perfect E-Marketing List for Better Results, Part 3

Building the Perfect List Part 3 120pxMake it easy for clients and prospects to subscribe to your email newsletter by putting your subscription form on the home page of your website above the fold. Your email newsletter sign up form should also be displayed on your blog, microsites and any ancillary online resource pages. Be sure your forms and links are eye-catching and easily accessible. Websites and other online presences should offer visitors the opportunity to access your sign-up form… Read on.

Building the Perfect E-Marketing List for Better Results, Part 4

Building the Perfect List Part 4 120pxIn my last post I shared some unique ideas to help you generate buzz and drive subscribers to your email newsletter program. Marketing strategy is a constantly evolving process that should move with market trends, prospect preferences and needs. The next generation of entrepreneurs is seeking and extensively more online relationships with their professional service providers. Position your firm today to connect with tomorrow’s clients…  Read on.

Brick-by-Brick Building Tips for a Bigger, Better Marketing Database

Brick by Brick List Building 120pxWhy is it important to have a full-bodied list of contacts in your email marketing database? The answer is simple. Even in this age of modern communications, email remains the most cost-effective and far-reaching tool available for broadcasting your message to a large audience. Shakespeare’s name would not be known around the world today had his audience not grown in numbers and diversity, and in much the same way, your business would not be what it is without your list… Read on.

Another Brick to Help You Build a Bigger, Better Marketing Database

Brick by Brick List Building pt2 120pxJim Rohn once said: “Whatever good things we build end up building us.” Being in touch, staying in touch, developing contacts, strengthening business relationships, being remembered and being referred are the standing ovations we hope to garner in our daily business practices. Without a strong list of contacts, we are essentially performing to an empty house. So how do we fill the seats and keep contacts coming back for repeat performances?… Read on.

The Final Brick to Help You Build a Bigger, Better Marketing Database

Brick by Brick List Building pt3 120pxA great way to continually build your list and help get the word out about your firm is to get out and gather up opt-in contacts during networking events, conferences, charitable events and other community activities. There are also some savvy ways to get your online marketing presences working for you to help continually build your list, and you don’t have to be a technology genius to master digital list building… Read on.

 

There you have it – an onslaught of great list building tips to help you build your online marketing database. Once some basic puzzle pieces are put into place, your online platforms can become a vast net constantly capturing new contact information. But keep in mind that all of your contacts should be choosing you. Remember to use opt-in best practices and always get your contacts’ permission before adding them to your online marketing list.

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Posted in: Email Marketing, Marketing, Marketing Best Practices, Marketing Strategy, Online Marketing

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If Emily Post Had Written ‘Etiquette’ About Email Marketing

If Emily Post Had Written ‘Etiquette’ About Email Marketing

Etiquette is something that appears to be slowly dying in our modern society.

My mom and I talk about it all the time – how children are seemingly being raised in metaphorical barns, adults scoff in the face of propriety, customer service is more about the server than the customer, and we all have to specifically ask to be put on “do not call” lists and request to be removed from spam email lists that we never wanted to be on in the first place.

Emily Post would be horrified. These are certainly not the behaviors that she wrote about in her book, Etiquette, in 1922.

There isn’t much we can do about the newest generation’s lack of manners, and we can choose not to dine at restaurants that offer less than desirable service, but we can make sure that our email marketing campaigns are free of faux pas and make our recipients feel warm and fuzzy about our organizations.

Make sure that your company adheres to contemporary niceties in its email marketing behavior and messaging.

Here are several tips (and a lovely infographic, courtesy of Vertical Response) that Ms. Post would have been proud to include in her book had she been born into the technological age of email marketing.

1. Ask for permission

Before adding someone to your email database, make sure that you have requested permission first. Opt-ins are vital to the health and longevity of your campaign, as those who did not subscribe to your messages will eventually report your emails as spam or junk, if they do not do so immediately upon receipt of your first unsolicited email. Business cards exchanged during networking events do not necessarily represent subscription requests; you should not add them to your database without receiving opt-in requests first.

2. Give subscribers a graceful way out

All of your recipients, whether clients or prospects, should be able to easily and quickly unsubscribe for any reason at any time. Unsubscribing should be a simple process, without too many hurdles to jump, pages to go to, forms to fill out or any other online hanky panky that merely delays the inevitable and irritates the unsubscriber. Maintaining compliance with the CAN-SPAM Act is your legal motivation, but Ms. Post would probably say that it’s just the right thing to do.

3. Talk to your subscribers

Remember that your recipients are people, not machines. Even if you are using marketing automation tools to facilitate your campaign, your content should be relevant and valuable to each of your subscribers. It should not sound like it was generated by a computer. Use the same kind of language you would use if you were having a conversation with your prospects face-to-face.

4. Treat their time as if it were your own

Your subscribers have about the same amount of free time that you do. You know every minute in your day counts, so remember that your email recipients feel the same way. Be courteous and keep your email messages brief and concise. Give your subscribers an option to continue reading items of interest, but keep the introductions to longer articles short and to the point so they can decide if it is worth their time. Along the same lines, tell your subscribers what they can expect to read in your email by using an appropriate subject line.

5. Represent your company elegantly

Keep in mind that your email marketing campaign represents you and your organization. Your brand should be well represented through aesthetically pleasing design, error-free messaging, and readable typography. Avoid spelling mistakes or grammatical errors, which will quickly diminish your credibility, as well as gimmicky tactics that could turn your prospects off, such as symbols, slang or abbreviations. Sophistication will always trump trend.

According to Emily Post’s family, who keep her legacy alive with blogs, books, a charitable foundation, seminars and other exciting ventures, etiquette means “treating people with consideration, respect and honesty. It also means being aware of how our actions affect those around us.” The goal of etiquette is to help us build more successful relationships. Apply these principles to your email marketing campaigns, and you will reap the rewards now and in the future.

For more tips on how to practice impeccable manners in your email marketing, review this lovely infographic:

email etiquette

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Posted in: Content Marketing, Email Design, Email Marketing, Email Newsletters, Marketing, Marketing Best Practices, Marketing Strategy, Reputation Management

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When is the best time to market tax services? Right now!

When is the best time to market tax services? Right now!

When the brunt of tax season ends, you may feel like putting your tax practice marketing activities in mothballs until next fall, when you start to get ready for next tax season. But right now is actually a great time to market your tax services. Why? Because taxes are top of mind for the many taxpayers who recently filed returns, especially if they feel that they paid more than they thought they’d have to.

Here are four things you can do as tax season ends to position your firm as a thought leader in tax planning and compliance and encourage taxpayers to look to your firm for expert tax services.

1. Share information about tax planning year-round.

Because tax planning is (or should be) a year-round activity, your tax practice marketing efforts shouldn’t end with tax season. Instead, use tax alerts, tax newsletters and social media posts about tax subjects to show thought leadership and keep your firm’s name in front of clients, prospects and referral sources.

Also, if you haven’t already, consider posting an online tax guide on your website that’s continually updated for changes in tax law, so your website becomes a resource taxpayers will turn to again and again for tax-related information. Then periodically use emails, Facebook posts or tweets about specific tax topics to push people to your online guide.

2. Offer free reviews of recent tax returns.

Many people, especially those that do their own returns or work with sole-practitioner tax preparers, may feel that they paid more tax than they had to. So they’re often willing to have their returns reviewed by a firm that’s willing to do that on a complimentary basis. If your firm is amenable to this, consider sending postcards to select prospects — those who fit your criteria for being likely to be a profitable client — offering a free review. If nothing else, the postcard will strengthen market awareness of your brand and let recipients know that you offer tax services. But if you follow up with an email and phone call, this kind of marketing can also help you win new clients and boost your revenue.

3. Show clients you appreciate their business.

Thanking clients for their business is a good way to strengthen your relationships with them and make them more likely to turn to you for other services. A good way to show your appreciation is to send them a thank-you note with a tax planning guide, tax rate card or other tax-related resource that will remind them of your services and encourage contact for more information or assistance with various tax matters. Even long-term clients will appreciate getting a helpful gift and the concern about helping them maximize tax savings that it represents.

4. Speak and write on tax topics.

Positioning yourself or a member of your firm as a tax expert will help make your firm be seen as the go-to place for information or assistance with tax matters. To this end, encourage tax partners to give speeches and seminars on tax-related topics to business, trade and community organizations. Also, contribute tax-related articles to trade journals, organizational newsletters and the local media, and run a blog on tax issues. The more you show that you’re knowledgeable about taxes, the easier it will be to generate more tax business. And don’t wait until the end of the year or tax season to do this. Taxpayers are quite sensitized to tax issues after they’ve filed and paid taxes, so now is as good a time as ever to let your tax expertise shine.

 
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Posted in: Business Development, Client Retention, CPA Firm Marketing, Marketing, Marketing Best Practices

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Successful CPA Newsletters = Successful Accounting Firms

Successful CPA Newsletters = Successful Accounting Firms

Business email communications are important to your clients, prospects and referral sources. CPA firms and business consultants that demonstrate their concern for the welfare of the business community and individuals have the opportunity to stand out as unique advisers. A sluggish economic recovery can cast clouds of doubt on businesses, shareholders, vendors, employees and customers. However, in the face of adversity comes the greatest opportunity for those that recognize how to seize the moment.

Business as usual?

“Business as usual” is a rare phrase today. Some powerful thought leaders have suggested the Great Depression did not take the same toll on our economy as the “Great Recession” has taken. Although the economy is (slowly) on the mend, a good number of large and small businesses have closed their doors. The automotive industry has eliminated brands that have been around for almost one hundred years, and banks are hesitant to make loans to small businesses.

Business with knowledge

Business to business providers have a golden opportunity to make a positive difference from Main Street to Wall Street by sharing their knowledge and business experience with their communities. Business owners are concerned about how issues like the Affordable Care Act and the gun-shy consumer are going to affect their bottom line. Savvy businesses that have survived the Great Recession are the ones that have been aggressively pursuing information resources to help them navigate the stormy weather. Firms that offer the type of information that genuinely help their clients and prospects succeed will see that content offering coming back to them in the form of converted prospects and loyal clients.

Business development

Your firm is positioned at the edge of a recovering economy. Cast your net at this critical time to prospects in transition and existing clients in need of additional services. Content marketing can be the beacon that draws new opportunities into your net. Growing your firm couldn’t be easier than it is today, and firm growth opportunities couldn’t be situated at a more at a more critical juncture. The ability to separate your firm from its competition is being handed over to you on a silver platter. Focus your firm’s marketing efforts on the opportunities presented in this economy.

Your firm will hold hefty value for your clients when you help them see business opportunities on the horizon and lay out a process to capture them. Traditional services tend to involve looking back at prior years’ events. However, firms that alter their offerings toward a forward-looking approach will offer a premium service to their clients and stand apart from the competition.

Business communications

Newsletter and email marketing campaigns are the magic elixirs that will help position your firm as a valuable resource in your business community. Your goal is to be a profit center to those who use your services. Many clients look at firm services as an expense. You can add value. Anytime you give an extra above and beyond what is covered by your fees you create fans who are delighted with your services and rave to other business owners. Start by sharing bottom-line ideas in your communications that genuinely help business owners and individuals succeed. Email newsletters can help you deliver timely information to your readers in a quick, efficient fashion. Business to business newsletters help your firm receive recognition in the business community and make a positive difference with those you come in contact with.

Carpe Diem! Seize the day and capture the financial rewards associates with helping your clients succeed.

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Posted in: Business Development, Business Growth, Content Marketing, CPA Accounting Firm Management, Marketing, Marketing Strategy

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Lifecycle Messaging: Using Email to Nurture Your Clients for the Long Haul

Lifecycle Messaging: Using Email to Nurture Your Clients for the Long Haul

Lifecycle marketing isn’t just for the B2C set. Client nurturing seems to be an afterthought for many professional service providers, but this powerful marketing strategy should not be overlooked.

What is lifecycle marketing, you ask? Simply put, it is a series of marketing campaigns that targets your clients beginning with client acquisition and continuing over time as your clients’ needs evolve.

Messages such as birthday greetings, welcome letters and rewards program updates are all part of your lifecycle messaging. Communications like these mutually benefit you and your clients because they provide tailored touch points between your in-person meetings, and they can also help you call attention to your add-on services. These campaigns help you foster trust, educate your clients, nurture relationships and offer added value for your clients.

If you haven’t yet tapped into the muscle behind lifecycle messaging, there are a few steps you’ll need to take:

  • Identify existing clients in your marketing database
  • Have a process in place for updating converted prospects into client status
  • Have a process in place for encouraging new clients to opt-in to your email program (make email acquisition part of your new client engagement process)
  • Include each client’s inception date in your marketing database member records
  • Consider identifying your clients’ dates of birth, wedding anniversaries and other important dates
  • Flag other identifiers such as geographic location, event attendance, income level, marital status, services utilized, and so on
  • Consider ranking and flagging clients by hierarchy (such as silver, gold and platinum level clients) in order to identify groups for loyalty reward program messaging

In the beginning…

Your new clients are still getting to know your business and may need some help getting their feet wet. Help the “new guys” get acquainted with you by sending them a welcome campaign. Consider dripping out a series of messages to new clients that plug them right in to everything that makes your business great. Here’s an example of how your client welcome campaign could look:

  • Week 1: Welcome to our firm! Thank you for choosing us. If you ever have a need, here are all the ways you can connect with us…
  • Week 2: Have you accessed our client portal yet? Create your login today. Here are the details…
  • Week 3: Getting to know our firm: here are three important things you might not have already known about us…
  • Week 4: Did you know? We do more than just [SERVICE]. Here are a few folks you can get in touch with if you ever need [SERVICE, SERVICE, or SERVICE]…

The next steps

Send out email reminders to your clients recommending that they check in with you for annual meetings as important deadlines loom. Some service providers have predictable dates such as payroll tax or federal and state tax filing deadlines that apply to groups of their clients on the same calendar date. Others reach out to clients on a periodic basis based on a client’s acquisition date, such as estate planning check-ins that may occur about every 18 months. In both cases, utilize your email marketing database for your client lifecycle marketing and remind your clients about important deadlines and upcoming meetings.

Other important reminders for clients

Use your messaging to remind clients about new information like extended office hours, office closures, holiday hours, new office location announcements, contact information updates, new professional staff members and so on.

Keep it personal

Lifecycle marketing can put a smile on your clients’ faces in the form of birthday greetings, anniversary congratulations, holiday messaging and other personal touches from your firm. These messages have little to do with your actual business, but have everything to do with telling your clients, “We remember you, and you are important to us.”

Offer loyalty perks

Loyal clients are excellent referral sources and excellent opportunities for add-on service sales. They should be rewarded for sticking with you. After you have identified client inception dates and ranked your clients into hierarchy, map out a reward program for each tier of clients. Longer-term and/or higher net worth clients could receive larger rewards, while your lower tier clients might receive fun perks like a coffee mug or USB flash drive with your firm logo. These loyalty rewards should be separate from your annual holiday gifts and should specifically include a message thanking your clients for their loyalty. You could even encourage more office visits by inviting clients to pick up their loyalty gift during their next meeting at your office.

Reengagement messaging

You can also use your email messaging to keep in touch with lost clients, and ask existing clients who display dismal click activity and lackluster engagement in your messaging what they would like to hear from you.

Keep the lifecycle living

Lifecycle marketing can be a thriving part of your client communication programs. Map out a strategy for reaching your clients at important touch points in their lives. A robust client messaging program fulfills your clients’ needs for information and helps you fill your pipeline with add-on sales and increase client retention rates.

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Posted in: Communications, Email Marketing, Marketing, Marketing Best Practices, Marketing Strategy

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Pushing the Email Envelope: An Email Marketing Infographic

Pushing the Email Envelope: An Email Marketing Infographic

The folks over at Sikich have put together a great infographic that discusses how effective email marketing truly is in today’s day and age, as well as 10 easy ways to improve email open rates. This well-designed, easy-to-follow chart presents some excellent take-aways, including:

Email Marketing Effectiveness and ROI

  • 70% of digital marketers see email as the top medium for ROI
  • Email earns $44.25 for every dollar spent
  • 62% of B2B marketers plan to increase spending for email marketing
  • Email can be up to 20x more effective than other marketing strategies

How to Improve Open Rates

  • Make proper segmentation of a clean, opt-in list a top priority
  • Have a live human being accept and answer reply-to responses
  • Write killer subject lines
  • Welcome subscribers and clearly express what they can expect
  • Take maximum advantage of your pre-header text
  • Show your CTA off above the email fold
  • Mobilize your email templates and designs
  • Personalize for 14% higher click through rates and 10% higher conversion
  • Let subscribers easily update their preferences
  • Add social sharing buttons to increase click through rates (115% improvement)

Without further ado, behold the “Pushing the e-Envelope: Integrating Email Into Your Multi-Channel Marketing Plan (and getting your emails opened)” infographic. Special thanks to Email on Acid for bringing 10 Killer Email Marketing Infographics to my attention.

email marketing infographic

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Posted in: Email Design, Email Marketing, Email Newsletters, Marketing, Marketing Best Practices, Marketing Strategy, Newsletters

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