Whitepapers, Webinars & Resources, oh my!
As a leading expert in the area of professional services marketing, it is our pleasure to offer you free resources to help you generate top of mind awareness, improve your strategies, enhance your marketing return on investment and grow your business. The following whitepapers, webinars and videos are available to you at no cost. Simply complete our download forms and you’ll have immediate access to the free resource you seek. Excerpts for each whitepaper are available through the links provided. If you have any questions, would like us to host a webinar on a particular topic for you, or if we may be of assistance in promoting and growing your firm, please do not hesitate to contact us or call 866.240.8477.
**NEW!!** Cruising Through e-Marketing
Our lighthouse guides the way on your e-marketing voyage with the 12 important checkpoints you should visit. Read more about Cruising Through e-Marketing.
Beyond Social -
Learn how social media and email marketing can work together to help you build relationships by reading our Beyond Social – Get Personal, Using Human Interest Content in Email & Social Media whitepaper.
Learn how to combine outbound and inbound marketing strategies to transform your marketing and maximize your return on marketing investment by downloading Transform Your Marketing: Outbound & Inbound Strategies.
Building Top of Mind Awareness
Learn the five keys to helping all of your contacts (clients, prospects and referral sources) remember you and referring you by reading Building Top of Mind Awareness.
*NEW!!* Maximizing Your Online Content
Discover seven tips on how to get maximum use of your online content to generate new streams of opportunity for your business: Maximizing Your Online Content.
Play Doctor With Reporting & Metrics
Discover which metrics are essential for a positive marketing prognosis and Return On Marketing Investment (ROMI) by reading our Play Doctor With Reporting & Metrics For Healthy Business Growth whitepaper.
Three Keys to Building Your Email List
With over 25 concrete examples in three key categories, learn how to quickly and easily grow your email list using in-house, out of office and electronic strategies by reading The Three Keys to Building Your Email List whitepaper.
Read Me: Eliciting Responsive Readership
Learn content strategies, elements of a successful message, using content to build relationship capital, and putting your strategy into action by downloading Read Me! Eliciting Responsive Readership.
Segmentation and Targeted Marketing
Learn the importance of list segmentation and target marketing by downloading Segmentation & Targeted Marketing: Directing Communication to Meet Real Needs.
Email Aesthetics: Deliver Great Content With Style
Discover how to build your email wardrobe with layouts, establish and reveal a style with consistency and choose your email accessories carefully by downloading Email Aesthetics: Deliver Quality Content With Impeccable Style.
SEO Strategies for Online Marketing Success
Learn how to maximize your Search Engine Optimization on microsites by downloading SEO Strategies for Online Marketing Success.