Communication + Repetition = Success
Repetition is a powerful marketing tool for attracting new business and influencing proposed business --- and a BizActions Email Drip Campaign utilizing Email Radar is the most effective means to that end. Boost your marketing's effectiveness by creating your own drip campaign or by purchasing a professionally-developed Drip Campaign from the BizActions library.
Why is repetition in your marketing so critical? First, most prospects won't take action the first time they are exposed to your product or service, no matter how good it is. Secondly, your prospects are bombarded with a million other distractions, some of which are more important than your message. Finally, all sales are based on trust, timing and emotion. You need to be in front of the prospect after you've gained that trust, when the timing is right for the prospect, and after you have built up an emotional need for your product or service.
Email Marketing Drip Campaigns from BizActions are:
- Consistent: Delivery through Email Radar allows you to pre-schedule delivery that will ensure regular and consistent reinforcement of your message.
- Recognizable: Each pre-built drip campaign contains a series of messages that are consistent in their appearance and therefore recognizable when branded with your logo and contact information as being delivered by a source that they know and trust.
- Informative, Not Advertorial: All BizActions campaigns are written by professionals in their industry and specialty to be informative, not merely hype. Your prospects and clients will greatly appreciate receiving content that respects their time and doesn't add to the clutter in their lives.
- Relevant and Valuable: In addition to offering professionally-considerate value to your prospects, each BizActions drip campaign offers real value to you: time. You may rest assured that the quality will meet your expectations (and you can always tweak any minor point or add your own unique perspective).
- Actionable: Calls to action, incentives and links to your website can be easily added (and are encouraged), as long as they don't take over the focus of the Drip Campaign, which is simply to brand your name and service so that prospects think of you when they are ready or in need.
- Effective: Written to offer value, promote you as a subject matter expert, and gently urge those interested to contact you for more details, the BizActions Email Marketing Drip Campaigns are perhaps the most effective use of your marketing resources you'll make all year.
The BizActions Drip Campaigns include geographic exclusivity for purchased time periods and may be edited and customized to suit your firm's branding. Current BizActions Drip Campaigns include:
- Accounting Services For Small Businesses
- Audits, Reviews and Compilations
- Business Planning
- Business Tax Planning
- Business Valuation
- Cost Segregation Services
- Employee Benefits Plan Audits
- Estate Planning for Business Owners
- Estate Planning for Family Matters
- Estate Planning (for use by Law Firms)
- International Tax Services
- Marketing Your Accounting Firm
- Payroll Outsourcing
- Personal Financial Planning
- Profit Consulting
- Tax Controversy
- Tax Planning
BizAdditions [biz-uh-dish-uhns] — noun, plural
1) Supplementary add-on products from the BizActions comprehensive suite of marketing and communication tools that will help you maximize your relationships with clients, prospects and referral sources by enhancing your messaging, branding and credibility.
2) May be used separately or bundled together for maximum impact and branding potential.
Origin: Mid-14th century, "that which is added," from O.Fr. addition. Biz is, of course, short for "business". BizAdditions are business features which are added.
Usage: BizAdditions supplement and complement your BizActions e-marketing communications for maximum return on marketing investment (ROMI), relationship-building prowess and long-term business success.
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