Relevancy Equals Engagement
The most common reason why a business newsletter fails is lack of relevant, timely and/or professional content. In addition to the eight standard categories that are delivered with your newsletter, you have the ability to target your prospects and clients by including additional articles on specific niche industries --- topics that matter to them. Showcase your expertise and increase the relevancy of your newsletters by adding a Niche.
What are niche articles? Niche articles are special categories of articles delivered to specified members in your database (or everyone, as the case may be).
For example, "Manufacturing" is a niche category that you may assign to all of your clients and prospects who would be interested in this type of content, while the non-profit clients and prospects may be assigned to the "Not For Profit" niche.
Each member in your database may be assigned to receive up to 2 niche categories, which are available for review in advance, will be delivered in their newsletters. Also, you are able to add a "trailer" to the end of each niche category that includes a call-to-action, highlights the partner in charge of that particular industry or practice area, a link to your webpage explaining your services in that area, etc.
We currently offer the following Niche Categories. Additional niches are developed all the time. If you don't see an industry or specialty practice area below that you would like to include in your newsletter, please contact us.
Click on any of the Niche Categories below for a brief description.
*Indicates Premium Content (additional charge).
Buy 1 niche = $1000.00 • Buy 2 to 4 niches = $750.00 each • Buy 5+ niches = $500.00 each
Niche Category
Description
Article Samples
AUTO DEALERS
Articles are of interest to auto dealership owners and executives, and include coverage of tax, inventory and fraud issues. $1,000.00
BUSINESS TAX
Tips that can save companies money on expenses, succession, retirement plans, capital contributions and distributions, as well as complying with the U.S. Tax Code and IRS regulations. $1,000.00
BUSINESS VALUATION /
LITIGATION SUPPORT
Targets legal professionals who need business appraisals, valuation analysis and financial experts to analyze cases and present objective courtroom testimony. The articles contain important information lawyers want to know on topics involving shareholder actions, buy-sell agreements, divorce cases, family limited partnerships, damage analysis, and other areas. By sending the articles to attorneys and others, your firm can showcase its special knowledge. $1,000.00
COMMERCIAL/RENTAL
REAL ESTATE
Provides clear, up-to-date information in the area of taxes, operations, trends, and other "big picture" issues. Clients receive tips, checklists, action items and resources that are beneficial to commercial real estate owners and landlords. $1,000.00
COMMUNITY BANKING
Articles dealing with the specialized services, challenges and benefits of community banks. $1,000.00
CONSTRUCTION USA
Advice not only in the area of taxes, but in operations, sales, marketing, human resources and other "big picture" issues. Clients receive tips, checklists, action items, and resources that are beneficial to construction firms in all industries. $1,000.00
DENTAL PRACTICE MANAGEMENT
Information about operating a dental practice. Articles cover topics such as taxes, marketing, employee issues, legal requirements, patient relations, productivity and strategic planning. $1,000.00
ELDER CARE PLANNING
Focuses on the many issues that affect people and their families after the age of 55, including preservation of assets, taxes, long term care, Medicaid, Medicare, Social Security, disability, supplemental health insurance and housing. $1,000.00
EMPLOYEE BENEFITS
Articles on benefits administration, health insurance, disability coverage, retirement plans, benefit tax issues and more. $1,000.00
ESTATE PLANNING
Articles cover estate taxes, family limited partnerships, charitable remainder trusts, conservators, gifting and more. $1,000.00
FAMILY BUSINESS USA
Vital information about how owners and executives can run, manage and pass along a family run business. $1,000.00
FORENSIC ACCOUNTING
Topical articles include internal and external fraud detection, prevention techniques, expert witness testimony, damage computation, dispute resolution, computer forensics and much more. $1,000.00
GOVERNMENT CONTRACTING
Advises federal contractors on a variety of planning and compliance matters. The articles help businesses understand Federal Acquisition Regulations, cost accounting standards, how the Defense Contract Audit Agency works, and more. $2,500.00
HEALTH CARE / MEDICAL PRACTICE MANAGEMENT
Articles on the nuts-and-bolts of operating a medical practice, hospital, nursing home or other health care facility. Articles cover topics such as taxes, marketing, employee issues, legal requirements, patient relations, productivity and strategic planning. $1,000.00
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