e-Newsletter Market Data

The role of email in corporate America cannot be overstated.

The Gartner Group notes:

"As the e-business ecosystem emerges, email expands from a simple communications tool to a vehicle for B2B and B2C applications, from interaction to integration; enterprises that do not integrate email into their business processes will deny themselves the full power of enterprise integration."

Key Email Statistics

• Email is the most widely used Internet application and the number one online activity (MarketingSherpa).
  
  
• More than 85% of all business communications are sent via email (Gartner Group).
  
  
• Email usage increase by 14.3% in 2004 (eMarketer).
  
  
• Daily email volumes could reach more than 35 billion messages by 2006
  (Robertson Stephens).
  
  
• More than 45% of individuals say email is the primary way they want to communicate with companies (eMarketer).
  
  
• More than 62 percent of companies say they plan to publish their own electronic newsletter (MarketingSherpa).
  
  
• The response rates for email marketing averages 80 percent within 48 hours, compared to six or eight weeks for traditional direct mail methods (Jupiter).
  
  
• Response rates average 5-10 percent for email marketing vs. 05 to 1 percent for direct marketing (Jupiter).
  
  
• Interactive marketing spending is expected to grow by 38 percent annually over the next five years; conversely, traditional direct marketing spending will grow an average of 6.8 percent over the same time period (Direct Marketing Association).
  
  
• Due to the fast time-to-market and strong ROI of email marketing, it is estimated that commercial email spending will grow to about $7.8 billion by 2006 (Jupiter).
  
  
• The only marketing tactic that delivers a higher ROI is telemarketing (MarketingSherpa).

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