Good Customer Service
Is Just a Click Away |
Web sites are expensive. But you can recover a big portion of your costs - and build up your bottom line - by improving customer service on your site.
Internet-based customer service firms offer a variety of features designed to keep shoppers glued to your Web page. Here's a quick guide:
Look for companies that can add a button to your site for customers who have questions about your products or services. A click of the mouse can link shoppers to your sales or customer service department via electronic mail or a chat window.
You don't need to staff a full-time help desk to answer customers' questions after normal business hours. Instead, ask your customer service company for a device that connects shoppers to your sales department, sorts the calls, and makes appointments with those customers for return calls from your firm.
To save more on labor costs, consider outsourcing some of your customer service functions to Internet-based firms. These "cyber-service" companies can consolidate marketing, sales and customer service data, and devise a series of ready-made answers to frequently asked questions.
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