Generating leads for new business can be expensive, but there's a way to do it for no up-front cost.
It's as simple as:
A. Finding vendors with customers who might buy your product.
B. Asking the vendors to recommend your company.
C. Paying the vendors a percentage of any sales they generate.
Let's say the owner of mini-warehouses wants to increase rentals. He contacts real estate agents, swimming pool companies, carpet dealers, delivery people, and anyone else who serves homeowners. Those businesses get a commission on any rentals that result from their referrals.
Or, a temporary help service for restaurants wants to increase business and offers all the food suppliers in town 30 percent of any sales they generate.
To help even more, the temp service provides marketing materials and training for the suppliers' sales people. In return, the suppliers agree to credibly and extensively promote the temp service to at least five customers a week.
By setting up a similar arrangement with just 10 or 12 suppliers, the temp service could reach thousands of prospects a year - far more than it could reach on its own on a limited budget.
Start talking to your vendors. You'll have the chance to save a bundle and they'll have the chance to earn some extra income.
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