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  Good Customer Service
  Is Just a Click Away

Web sites are expensive. But you can recover a big portion of your costs - and build up your bottom line - by improving customer service on your site.
 
Internet-based customer service firms offer a variety of features designed to keep shoppers glued to your Web page. Here's a quick guide:

  • Look for companies that can add a button to your site for customers who have questions about your products or services. A click of the mouse can link shoppers to your sales or customer service department via electronic mail or a chat window.

  • You don't need to staff a full-time help desk to answer customers' questions after normal business hours. Instead, ask your customer service company for a device that connects shoppers to your sales department, sorts the calls, and makes appointments with those customers for return calls from your firm.

  • To save more on labor costs, consider outsourcing some of your customer service functions to Internet-based firms. These "cyber-service" companies can consolidate marketing, sales and customer service data, and devise a series of ready-made answers to frequently asked questions.

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    Our firm provides the information in this e-newsletter for general guidance only, and does not constitute the provision of legal advice, tax advice, accounting services, investment advice, or professional consulting of any kind. The information provided herein should not be used as a substitute for consultation with professional tax, accounting, legal, or other competent advisers. Before making any decision or taking any action, you should consult a professional adviser who has been provided with all pertinent facts relevant to your particular situation. Tax articles in this e-newsletter are not intended to be used, and cannot be used by any taxpayer, for the purpose of avoiding accuracy-related penalties that may be imposed on the taxpayer. The information is provided "as is," with no assurance or guarantee of completeness, accuracy, or timeliness of the information, and without warranty of any kind, express or implied, including but not limited to warranties of performance, merchantability, and fitness for a particular purpose.