We have exciting news to share with you about Anchor Financial Group!  The Anchor brand has gotten a refreshing new look.  The look has changed, but the same great team is here to continue to serve you with the personal attention you've come to expect from Anchor Financial Group.

After over 18 years in business, we decided that it was time for a fresh image to share with our clients and the wider business community.  We chose this new imagery for a variety of reasons:

• If you've been to our Harrisburg office, you've seen the full-size ship anchor sculpture outside our lobby.  Our new icon depicts that anchor.
• The typeface of Anchor also reflects the same idea.  Our job is to keep you anchored in your goals, even in the turbulent waters of challenging markets.
• The imagery of our icon is a modern interpretation of the very same logo we've used for decades.  Same Anchor, fresh new look!
• The most noticeable change, our move from Green to Burgundy and Gray is a visual reminder of our affiliation with McKonly & Asbury.  The affiliated companies of McKonly & Asbury have different names, but share a common color scheme to showcase that even though we have different areas of expertise (investment advisory, benefits consulting, internal audit outsourcing), we share a common connection across each brand.
• The psychology of color is powerful.  Studies indicate that Burgundy and Gray  represent attributes such as conservativism, sophistication, contemplativeness, and traditionalism.  These are attributes that we believe reflect the confidence that you have placed in us as your financial advisors.

We hope that you are excited to see the new face of the Anchor Financial Group.  And we expect that you will continue to find, that even with a "fresh coat of paint", we are the same team of dedicated professionals that you have come to know and trust as your advisory team.  Thank you for the opportunity to serve.

Sincerely,

Don Yost, Mike Howard, and the Anchor Team