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A question sure to be echoed through board rooms of nonprofit organizations across the country this year, and likely to be accompanied by a few expletives, is ‘what are we paying our auditors for?' The answer might surprise you because it's significantly different from what it was just a year ago.
It's hard to beat the Internet as a tool for sales and marketing, but you can't take full advantage of it until you build a database of e-mail addresses. Click "Full Article" for 10 pointers on how to keep your contact list up to date and under control.
A clever turn of phrase can beef up your company's advertising copy and promotional material. In turn, that can translate into increased revenues. But make sure the words you choose are clear and powerful. Click "Full Article" for suggestions on how to punch up your messages.