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March 18, 2008
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 Timely Opportunities  
7 Ways to Survive and Thrive When the Economy Slows  
While economists continue to debate whether or not we are in a recession, one thing is clear: Business owners and executives are worried about the future. Every week, there is more bad news. Gas prices are soaring and home values are falling. Retail sales fell last month while unemployment rose. So what can your company do to weather the storm? Here are seven ways to help survive and even take advantage of an economic slump.  

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 Sales  
Track Repeat Business For More Profitable Sales  
A five percent gain in customer retention
can triple sales volume over time, so it's critical that you know how many of your customers are coming back. Click "Full Article" for tips on how to turbocharge your bottom line, along with a questionnaire that will help employees improve customer service.  

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 Marketing  
Drop Your Third Place Customers  
Concentrate your sales and marketing efforts
on those gold-medal customers who generate the most profit. It's a matter of identifying the most lucrative groups. Click "Full Article" to see what data you need to collect to watch your profits soar.  

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Baden Business News is provided with the understanding that it does not provide an accounting, tax or legal service. Contact a qualified professional with any questions or concerns about the information presented in this newsletter to investigate how it may apply to your specific situation. Tax articles in this e-newsletter are not intended to be used, and cannot be used by any taxpayer, for the purpose of avoiding accuracy-related penalties that may be imposed on the taxpayer.

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