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Consider Innovative Pricing Tactics

Summary:

Wal-Mart has garnered a great deal of publicity and increased business by dramatically dropping the price point of its generic prescription drugs in many states. However, a business does not have to be the size of Wal-Mart to benefit from a clever pricing strategy. Click "Full Article" to see how Wal-Mart and a smaller retailer dramatically changed their approaches to pricing to gain publicity and market share. We'll also tell you how to analyze pricing structures at your company before cutting or raising prices.

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