Online Tax & Finance Resource Library
Enhance your status as a trusted advisor
and get content for your social media platforms, too
Imagine having a custom-branded stand-alone website that houses hundreds of resources and educational, informative articles for your clients and prospects that is automatically updated on a regular basis. Position your firm for success with this valuable information center – and populate your Facebook, Twitter & LinkedIn accounts with helpful content that your followers will appreciate, potentially growing your prospect pool by attracting new followers based on your quality posts and tweets.
BizActions’ Online Resource Library (ORL) is a custom-branded stand-alone website (microsite) that contains hundreds of business and family resources and articles that are updated daily, weekly or quarterly. These resources alone are valuable tools for your clients and prospects, but consider the impact of sharing the quality information on your ORL with your prospects and clients through your BizActions email newsletter and social media platforms.
By routing clients, prospects and referral sources, in addition to social media followers, to your ORL on a regular basis, you could increase not only your newsletter database with new subscribers (a subscription form is built into your ORL that is seamlessly integrated with your BizActions database), but also potentially identify warm leads by including an enticing call to action in the customized section of the site – all while educating your contacts and solidifying your position as a trusted advisor and go-to- resource.
From budgeting tips for the family, to company start-up checklists, to financial calculators and retirement planning strategies, the Online Resource Library is chock-full of suggestions, tips and tangible resources that will help your clients succeed. Sharing this information with your contacts on a regular basis demonstrates that you are committed to their success in all aspects of their lives.
The articles in the Online Resource Library are not the same articles that are included in your BizActions newsletter (with the exception of the Timely Opportunities and Video Insight). The articles are updated on a quarterly basis to ensure that the information is current and up to date. Other elements within the site are refreshed and rotated out as frequently as daily to keep the site’s content fresh.
In addition, we customize your Online Resource Library with introductory content about your firm’s relevant practice areas, a custom landing page URL, a custom call to action, back-links to your website, and a footer description that includes your geographic location(s), company name, contact information and summary of keywords (services). These elements, in conjunction with the regularly refreshed content, help improve the ranking* of your ORL site as well as brand and increase the visibility of your firm online.
Call us today at 866.240.8477 to review all of your online marketing, business development, lead generation and thought leadership solutions.
*Google site rankings are currently based primarily on the number of online “conversations” that occur about a particular page or site. By using social media to share the ORL’s content with your social followers, you help drive traffic to the site (and therefore to your own primary website through the many back-links), which will help the ORL’s site reputation and chances for enhanced organic search results. Your social media followers may include clients, prospects and referral sources. Feeding them with helpful, informative content on a variety of topics through your ORL will help them see what a valuable resource you are and warm them up for more potential business.