Great content from your website can and should be incorporated into your professional email newsletter. Your email newsletter can help drive traffic to your website, blog content and online guides. Here are five tips to help you use your email newsletters to create connections to your website and other online resources:
1. Create brand cohesion
Be sure your email newsletter, website, blog and other online resources all have the same look and feel. All of your marketing efforts should clearly communicate that they belong to the same brand family. Your email subscribers should feel like they are in familiar territory if they click on a link from your email newsletter and land on your website. The color scheme, graphics, imagery, font choices and other visual elements of online presences should all pull together and communicate your branding.
2. Link basic navigation elements
Don’t miss out on easy opportunities to use your email newsletter’s basic navigation functions. Your email newsletter’s header image and other sub-navigation should link your email subscribers to relevant resources on your website. You could even include a seasonal call to action in your header image that directs email subscribers to a web page with deadline reminders, special offers or timely updates.
3. Link banner ads
Banner ads and other graphic elements can also help remind your email subscribers about online information they might have missed. Your graphics should be creative, succinct, informative and give your readers a solid reason why they need to click through. Use your images, graphics and banners to call your readers to action with seminar registration deadline reminders, expiring tax breaks and other time-sensitive triggers.
4. Link your articles
Great content from your website and blog can be utilized as easy, plug-in business newsletter content. Repurposing existing content from your website, blog or various online guides saves you time and gives your newsletter subscribers quick access to useful information. You do not have to re-invent the wheel when coming up with ideas for custom articles. This simple tactic will lift some stress from your shoulders and help you uncover ample content for your email newsletter launches. Create short article introductions that tickle your reader’s interest and then carry them over to useful content on your website from just one click of your email newsletter article.
5. Spotlight your email newsletter sign-up forms on your website
You should also be sure your website, blog and online guides give your visitors a chance to sign up for your email newsletter. A newsletter sign-up option should be placed above the fold (at or near the top of your site) in order to allow new visitors quick access to your email program. These forms help you generate additional leads and grow your email database. In addition, website sign ups are very good leads because they show that a person has taken an active interest in receiving news and information in a professional email communication from your company.
There are many great ways to tie your professional email newsletter with your company’s website. Effective email management includes not only utilizing your website in relation to your email newsletter creation, but also taking steps to help increase the size of your database of readers. Practicing those steps on a regular basis will help to enhance your ability to effectively enhance your brand, communicate with your audience, drive traffic to your website and generate interest in your business.
Written by Leslie Self, Customer Support Representative