July 10, 2005
::: Improve Email Open Rates
Industry wide business-to-business open rates are declining for both email and electronic newsletters. However, this doesn't have to be the case. By taking some simple, yet positive steps you can not only maintain, but increase your open rates. Its easier then you might think.

Learn more about improving open rates.

July 10, 2005
::: BizActions in Practical Accountant
BizActions and one of our favorite clients, Robert Gold of Bennett Gold Chartered Accountants are featured in the latest edition of the Practical Accountant. We're included in a story about the importance of using customized communications to increase response rates.

White Papers

Five Steps to a Strategic Program
It's safe to say e-mail has become one of the most important business communications tools available today. Therefore, as you develop an online business strategy, consider utilizing an electronic newsletter (e-Newsletter), delivered by e-mail, to generate leads and build awareness. Click here to download.

E-Newsletters Increase Sales
The Internet - is it best used for information sharing and research, or marketing and commercial ventures? The short answer is both. One of the most innovative and effective ways to capitalize on the power of the information sharing and marketing aspects of the Internet is to publish an e-Newsletter. Click here to download.

Six Simple Publishing Tips
E-Newsletters are receiving a great deal of publicity and for good reason! They are often solicited by clients and prospects; they provide valuable information while subtly selling; they establish the e-Newsletter publisher as an expert; they are easily customizable; and the usage rates are trackable. Click here to download.

E-Newsletter Guide to Success I
Successful electronic newsletters (e-Newsletters) are built on trust. To be effective you must gain the trust of your subscribers and with this trust in hand, eventually move them through the next levels of engagement, until ultimately they are at the end of the sales cycle and ready to make a purchase. Click here to download.

E-Newsletter Guide to Success II
Once the subscriber database is in place, it is time to develop five to eight different content-specific categories that will appeal to subscribers. Create buckets such as basic business articles, management, business finance, operations, sales and marketing, and human resources, then find individuals or information resources that can provide you with the content on a regular basis for each bucket. Click here to download.

E-Newsletter Guide to Success III
Many Internet marketing companies place a huge amount of importance on open and click-through rates. But open and click-through rates are only the first two response steps in e-Newsletter marketing. The next steps involve getting the recipient to take action toward your ultimate goal. Click here to learn download.

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