Our pricing is custom tailored for a perfect fit for your size firm
We want our marketing solutions for professional service firms to be affordable, no matter how large or small your business is. Our goal is to help you achieve success through growth and we have packaged our client communication, prospect nurturing and marketing solutions to that end. It is our goal to ensure that you have the tools you need to maximize your top of mind awareness and generate leads in addition to solidifying your position as a trusted advisor through quality content and professional branding.
OUR CLIENTS SAY IT BEST:
There are many pros and cons in the newsletter debate, and you owe it to yourself and your firm to take the time to research your options. I can give you an experienced point of view regarding those expensive e-newsletter options. Our partners took a deep breath and signed on with BizActions more than six years ago at a time when we needed to take our marketing program to a higher level. It is more than just an e-newsletter. It is an entire system that, as you increase your understanding and use of it, will guide your marketing program naturally to the most effective ways to market to your prospects and cross-sell to your clients.
The newsletter is the iceberg tip. The database system that comes with it is the engine that makes it possible to send extremely targeted e-newsletters and promotional “Email Radars” to very specific groups of clients. We have sent targeted messages to as few as 25 people and as many to 5,000 or more, depending upon the services we are talking about and the industry we are working in. We also promote seminars and webinars. We use the registration platform to track our registrants and gauge their interest.
The professionally written articles available with the system can be saviors during a busy month (think “April!”), or they can be a stepping off point for staff who want to write but just need a start. The articles can be manipulated and personalized as much as needed, or we have the option of using the content as-is.
The niche articles, even though they are static, can be personalized with our firm’s contact information. Of special note are the weekly “Timely Opportunity” articles that cover the most current and urgent topics that readers want to know more about, and your staff don’t have the time to write about in-depth.
The system’s open reports and click activity reports (detailing those database members who have opened the articles and Email Radars or clicked on canned banners or our custom banners) give us a window into the minds of our readers. For example, if we are meeting with a prospect, we can see what topics he has been thinking about before the appointment, and we can direct the conversation. We gain even more value from posting the article links to social media, on our website, and even in private emails to clients whom we can see may not have opened an article they should have.
There are many more facets to the system, and it continues to become even more robust as the general marketing environment changes.
As for the cost of any e-newsletter, your firm’s leadership would hopefully come to understand there is value to using a tool that will provide a solid foundation and direction for your marketing program, and now during a time of change is the best time to start. Also, if you track your results by recording new business leads generated over time, you’ll see that new revenue gained will more than offset the cost.
It was a very big deal for our firm to start generating an e-newsletter, but we chose to embrace the change and run with it. We have never regretted it.”
— Cheryl Smyers, Marketing Manager, Stambaugh Ness