Hear what our clients have to say about BizActions
Our Clients Say it Best We have used BizActions in our communications strategy for years. The customizable newsletter has helped increase GBQ’s market visibility and brand awareness while creating cross-sale opportunities with existing clients. The platform is easy to use and has proven to be an effective way to regularly provide clients, prospects and referral sources with valuable, industry specific content and thought leadership. - Sara Robertson, GBQ Consulting LLC Hats off to BizActions! Your business does a terrific job of informing and educating our clients, prospects and team members. We could not be happier with your product, and most of all your service. Keep up the good work! Feel free to quote me to others who are considering the great product you offer as well. My only regret is we should have implemented this sooner than we did! - Rene Stranghoner, former Director of Practice Growth, Weaver LLC If every organization would provide the extremely high level of quality customer support that BizActions does, the word would be a much nicer place! I can depend on my support representative to provide expert and prompt assistance with any aspect of the BizActions system. She is very knowledgeable, patient and personable. In fact, I have had very few other customer support experiences as positive as my interactions with the BizActions staff. - Cheryl Smyers, Stambaugh Ness, PC When one of our clients went with another CPA firm in 2009, I put them on our e-newsletter distribution list and used that to stay in contact. Recently, I called my contact to touch base, was able to get a meeting right away and re-engaged the lost client. My contact said that he had kept up with the people and events at the firm by reading every issue of our e-newsletter, which impressed him. He told me that he took the meeting because of our e-newsletter. About 70% of our growth in 2011 can be attributed to this one client, and our email newsletter was a significant influence on obtaining the business. - Jeff Baer, Baer & Edington LLC On a weekly basis, we are able to provide our readers with information on a wide range of accounting, consulting and tax issues that may impact them or their business. By using BizActions, we have generated a level of exposure for our firm which is definitely one way in which we stand out above our competitors! - Tamara Russell, BDA Dunwoody We use BizActions as a cornerstone of our marketing plan for building our franchise niche. That niche has doubled over the past few years. It has enabled us to reach into that market and we now have clients from Hawaii, to Maine to Florida! Through our BizActions tools, we can send very targeted content, measure response and follow-up with more specific content. We can track our web traffic increases directly to our newsletter launches. Admittedly, early on I was a bit of a skeptic. But, seeing is believing, and we see results. - Betsy Storey-Bono, Concannon, Miller & Co. P.C. Using BizActions’ dashboard and reporting metrics has been a great source for lead generation for each of our team members. As part of our business development efforts, we use a fairly formal pipeline process to track and pursue prospects that are clicking and reading our e-newsletters. In addition, we provide these reports on a regular basis to the team members, and encourage them to follow up. The value of BizActions as a business development tool has been tremendous for HBK. - Michael Gallagher, Hill, Barth & King LLC The BizActions e-newsletter has allowed us to stay in touch with over 4000 people on a weekly basis from clients, prospects, college professors and students. We have the ability to profile clients as well as staff which has been very successful. The information in the articles is timely and pertinent to our client base. Asking prospects if they would like the electronic newsletter is an easy icebreaker. - Ralph Hendrix, Macdonald Page & Co LLC We're delighted with the way e-newsletters from BizActions accomplish our goals of frequent ‘touches’, relevant information, content variety, and a great-looking product. Plus, the convenience of having it all accomplished with relatively little effort on our part is priceless! - Marsha Oliver, Mize, Houser & Company, P.A. We recently added the BizActions widget to our website. We call it 'The Buzz Box'. It enhances our reach on Google and other search engines. We are getting more traffic because of it. I love the e-Newsletter. I will be a sponsor of BizActions forever. - Robert Gold, Bennett Gold LLP BizActions is a power-packed tool to promote your firm and educate the people most important to your future. We have over 3,000 people signed up to receive the e-newsletter. Over the past five years, Rehmann Group partners have heard from clients, prospects and referral sources about what a great resource our BizActions newsletter has been to them. If you are interested in providing good ideas and information to clients and prospects on a continuous basis, BizActions is a cost-effective option for your business. - Mitchell Reno, The Rehmann Group The BizActions newsletter enables us to efficiently communicate firm news and important information as well as customized topic-specific articles, through what has become for many, a preferred channel of communication. Consistent reinforcement of our brand, services and the value of our people are all important components of our overall marketing strategy. - Jennifer Bradley, BlumShapiro Getting timely and relevant material out is a challenge for many accounting firms. When you use the BizActions platform, you subscribe to a regular distribution schedule, which helps keep you on track. It’s a great way to dispense thought leadership to your contacts, all of them or any specific sub-segment of them you choose. And if you don’t have the resources to write your own content, BizActions develops articles you can incorporate. It’s a great communication tool with tracking that helps you use it for lead generation, too. - Katie Tolin, Rea & Associates, Inc. We use BizActions for keeping in contact with customers and referral sources regularly. We have received numerous very positive responses regarding the format and the content. Use of BizActions has been one of the best marketing tools we have found. We are able to gauge its reception based on the drill down use we track and by the comments we receive. It is the best way we have found to have weekly contact with those who we feel are important to our continued success. We regularly add items to those made available, and the variety seems to keep people watching for the next issue! - Dennis M. Echelbarger, EHTC Since 2001, BizActions has been a significant part of our marketing strategy. The feedback we receive from our clients is very positive, and the articles provide value to them both for their business and on a personal level. Using BizActions relieves us from the pressure of meeting deadlines, so that we can add our own articles when we wish. As we meet prospective clients and new referral sources, we add them to our distribution and have found this very helpful for keeping our name and brand top-of-mind with these important contacts. - Dennis Gardiner, Gardiner Thomsen CPAs
WHAT ABOUT YOUR MARKETING INVESTMENT? HERE’S WHAT ONE OF OUR CLIENTS HAS TO SAY ABOUT YOUR ROI:
Many times when people purchase a product that has intangible value, they begin to wonder what their return on investment will be. As we all know, intangible objects are difficult to measure, but I can attest that your return on investment from joining the BizActions team to produce your accounting firm newsletter have been more than I could have ever imagined.
I met this team of progressive thinkers at a user’s group meeting and learned the system, our readership has improved significantly and our client base is always commenting on the content and timely relevance of our articles – most of which are provided by the magnificent and well-informed writers of these articles.
Accountants notoriously compute and calculate, but they don’t write. BizActions overcomes that hurdle for you – first ROI .
Ease of adding to database of new clients and prospects – second ROI .
Excellent sales and marketing tool – third ROI .
Ability to immediately send out timely information that is relevant to clients and prospects with no interruption to staff for authorship – fourth ROI .
They meet with you on a frequent basis to help you enhance your readership – fifth ROI .
They want to be your business partners and educate you on new innovations – sixth ROI .
Last, but not least, timely customer support – seventh ROI .
The team at BizActions is not only interested in selling their magnificent product, but they are there to make each journey of publication with you whether it is weekly, bi-monthly or monthly. We transitioned through several people at our firm and I was to be the seamless transition person and I had access to support staff 24-7. Now that is a real return on your investment. ” — Cathy Gilpin, Former Business Development Specialist, Kennedy and Coe, LLC, BDO Seidman Alliance Member
