An 84% Open Rate and a 250% Increase in Web Traffic

Client:  Founded:  Location: Employees: List Size: Emails Sent: Open Rate: POC:   Phone:   URL:

Payroll Data Services 1993 Hartland, WI 30 1,752 74,880 84% Bill Hehr 262-563-5200 www.payrolldata.com

The Situation:
Founded in 1993, Payroll Data Services is Wisconsin's largest independently owned payroll provider with more then 1,500 clients in 48 states. From a technology standpoint, Payroll Data was one of the first firms to offer a completely integrated web-based payroll and human resources (HR) solution. Payroll Data's Integrated Web-based product offerings currently include payroll, HR, time and attendance, benefits, self-service and applicant tracking. The benefits of Payroll Data's product offerings include integration, scalable solutions that grow as a company expands, real-time access to data anytime, anywhere and detailed reporting tools. 

The Solution:
As an industry leader and early adopter of innovative, reliable technological solutions, Payroll Data was looking for an outbound marketing tool to increase sales and build awareness among their various target audiences. After a presentation at an industry conference, Payroll Data became a BizActions client.

The Results:
In the first 2.5 months after implementing BizActions e-Newsletter System, Payroll Data sent 7,776 newsletters, with an open rate of 83 percent. Current clients have averaged a click rate of 55 percent, while prospects have a 23 percent click rate. In less then three months, Payroll Data has generated almost $15,000 in revenue directly from custom announcements within their BizActions e-Newsletter. In addition to high usage rates and increased revenue, they have also seen a 250% increase in traffic to www.payrolldata.com.