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January 2006
::: Gary Kravitz, our Executive Vice President of Sales, was quoted at length in the most recent issue of Practical Accountant . The cover story, Close the Deal , talks about the growing awareness that execution and follow-through with regard to leads for new business require a structured approach.
July 10, 2005
::: BizActions in Practical Accountant
BizActions and one of our favorite clients, Robert Gold of Bennett Gold Chartered Accountants are featured in the latest edition of the Practical Accountant. We're included in a story about the importance of using customized communications to increase response rates.

Targeted Article Content

Yet more business-specific content. BizActions Niche article categories (available for an additional fee) enable Sponsors to send out even more targeted information, highlighting their individual areas of expertise. Below is a listing of all the niche content offered.

401(K) & IRAs (NASD Reviewed) 
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401(K) Plans and IRAs Niche helps ensure that you are effectively utilizing your 401(k) plan and IRAs to help fund your retirement.

Business Finance 
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The Business Finance Niche gives your company the latest information on banking, cash management, accounting, insurance, and financing.

Business Tax - US 
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The Business Tax Niche provides tips that can save your company money on expenses, succession, retirement plans, capital contributions, and distributions.

Business Tax - Canada 
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US content for Canadian firms. The Business Tax Niche provides tips that can save your company money on expenses, succession, retirement plans, capital contributions, and distributions.

Business Valuation 
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The Business Valuation/ Litigation Support Niche targets legal professionals who need business appraisals, valuation analysis and financial experts to analyze cases and present objective courtroom testimony. The articles contain important information lawyers want to know on topics involving shareholder actions, buy-sell agreements, divorce cases, family limited partnerships, damage analysis, and other areas. By sending the
articles to attorneys, your firm can showcase its special knowledge.

Commercial/Rental Real Estate 
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The Commercial/Rental Real Estate Niche provides clear, up-to-date information in the area of taxes, operations, trends, and other "big picture" issues. Clients receive tips, checklists, action items and resources that are beneficial to commercial real estate owners and landlords.

Construction 
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The Construction Niche provides advice not only in the area of taxes, but in operations, sales, marketing, human resources and other "big picture" issues. Clients receive tips, checklists, action items, and resources that are beneficial to construction firms in all industries. 

Construction - Canada 
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The Canadian Construction Niche provides clear, reliable advice not only in the area of taxes, but in operations, sales, marketing, human resources, and other "big picture" issues. Clients receive e-mails with tips, checklists action items and resources that are beneficial to construction firms in all industries.

Elder Care Planning 
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The Elder Care Planning Niche focus is on the many issues that affect people and their families after the age of 55, including preservation of assets, long term care, Medicaid, Medicare, Social Security, disability, supplemental health insurance, housing, elder abuse, age discrimination in employment, and grandparent rights.

Employee Benefits
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Includes articles on benefits administration, health insurance, disability coverage, retirement plans, benefit tax issues and more.

Estate Planning (NASD Reviewed) 
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The Estate Planning Niche contains tips on how to plan your estate to help minimize the tax burden while ensuring that your assets are distributed according to your wishes.

Family Business 
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The Family Business Niche covers vital information about how to run, manage, and pass along a family run business.

Family Business in Canada
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Covers family business management, succession, tax issues and other issues facing Canadian family businesses.

Forensic Accounting 
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The Forensic Accounting Niche covers internal and external fraud detection, prevention techniques, expert witness testimony, damage computation, dispute resolution and much more.

Health Care
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Information on the nuts-and-bolts of operating a medical or dental practice, hospital, nursing home or other health care facility. Articles cover topics such as taxes, marketing, employee issues, legal requirements, patient relations, productivity and strategic planning.

Human Resources 
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The Human Resource Niche provides employers innovative ways to handle hiring, training, employee retention, compensation, benefits, and evaluations.

Insurance (NASD Reviewed) 
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The Insurance Niche helps you evaluate your insurance coverage for life, disability income, long-term care, health, automobile, homeowners, and personal liability.

Investment (NASD Reviewed) 
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The Investment Strategies Niche provides insight into strategies to use for your investment portfolio.

Law Firm Management 
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The Law Firm Management Niche provides tax and financial management insight to law firms. Topics include the tax implications of contingent fees, tax-wise ways to handle partner benefits, and smart collection strategies for unpaid fees.

Management 
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The Management Niche is filled with wisdom on leadership, organization, and how to communication more effectively.

Manufacturing/Distribution 
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The Manufacturing Niche provides advice not only in the area of taxes, but in operations, sales, marketing, human resources, and other "big picture" issues. Clients receive tips, checklists, action items, and resources that are beneficial to manufacturing firms in all industries. Your firm can provide valuable proactive ideas that meet the needs of clients, prospects, referral sources, and former clients that you'd like to stay in touch with.

Manufacturing/Distribution - Canada 
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The Canadian Manufacturing Niche provides advice not only in the area of taxes, but in operations, sales, marketing, human resources, and other "big picture" issues. Clients receive tips, checklists, action items, and resources that are beneficial to manufacturing firms in all industries. Your firm can provide valuable proactive ideas that meet the needs of clients, prospects, referral sources, and former clients that you'd like to stay in touch with.

Marketing 
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The Marketing Niche provides strategies to boost the bottom line in advertising, direct mail, and more.

Mergers & Acquisitions 
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The Mergers & Acquisitions Niche provides information on the buying and selling of businesses, including tax planning, entity structure, due diligence and valuation.

Money Matters (NASD Reviewed) 
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The Money Matters Niche reveals strategies to organize your finances to help you achieve your financial goals. Debt management and college education funding are also covered.

Not for Profit 
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The Not for Profit Niche provides clear, reliable advice not only in the area of financial performance but operations, revenue enhancement, marketing, human resources, unrelated business taxes, and other "big picture" issues. Clients receive tips, checklists, action items and resources that are beneficial to Not for Profit firms in all sectors. 

Not for Profit - Canada 
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The Canadian Not for Profit Niche provides clear, reliable advice not only in the area of financial performance but operations, revenue enhancement, marketing, human resources, unrelated business taxes, and other "big picture" issues. 

Operations 
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The Operations Niche reveals strategies to save your company money in technology, customer service, inventory management, business travel, equipment, purchasing, and internal controls.

Payroll Issues 
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The Payroll Niche provides up-to-date information in all areas of payroll, including wages, taxes, reporting, compliance, and other related issues. Clients receive tips that are beneficial to any business maintaining a payroll, including the advantages of outsourcing. By sending these articles, your firm can showcase its expertise in the payroll area.

Personal Finance - US 
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The Personal Finance Niche provides straight-forward information on how individuals can more effectively mange their money and investments.

Personal Finance - Canada 
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The Canadian Personal Finance Niche provides straight-forward information on how individuals can more effectively mange their money and investments.

Personal Tax - US 
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The Personal Tax Niche is your guide to reducing the amount you send to Uncle Sam. Find tax-wise tips on estate planning, wealth building, and filing your return.

Personal Tax - Canada 
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US content for Canadian firms. The Personal Tax Niche is your guide to reducing the amount you send to Uncle Sam. Find tax-wise tips on estate planning, wealth building, and filing your return.

QuickBooks Pro - Construction 
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The QuickBooks Pro Construction Niche provides articles and information that are specific to the Construction industry.

QuickBooks Pro - General 
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The QuickBooks Pro Niche provides tips and other tricks to make QuickBooks Pro work more effectively for your organization. The articles are about general issues in using QuickBooks Pro.

Residential Real Estate
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Residential Real Estate articles cover the tax rules related to home ownership, as well as other financial issues. Topics include vacation property, home sales, improvements, deductible home offices and more.

Retirement (NASD Reviewed) 
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The Retirement Planning Niche covers all aspects of planning for your retirement, helping to ensure that you'll be able to retire when you want to.

Sales 
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The Sales Niche provides hot tips on compensation, management, pricing, and money-making opportunities.

Stocks & Bonds (NASD Reviewed) 
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The Stocks and Bonds Niche provides tips and strategies to consider for your stock and bond investments.

Tax Planning (NASD Reviewed) 
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The Tax Planning Niche helps you find ways to reduce your personal tax bill.

Technology 
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These articles explain the latest in technology, such as Microsoft versus Linux, In-house Web hosting, online applications and thin client computing.

Technology - Canada 
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These articles explain the latest in technology, such as Microsoft versus Linux, In-house Web hosting, online applications and thin client computing. 


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