Rapid SOX Growth Attributed to BizActions

Client:  Founded:  Location: Employees: List Size: Emails Sent: Open Rate: POC: Phone: URL:

McKonly & Asbury LLP 1973 Camp Hill, PA 75+ 8,240 256,414 33% Jim Rodgers 717-761-7910 www.macpas.com

The Situation:
Founded in 1973, McKonly & Asbury LLP is one of Central Pennsylvania's most respected and largest accounting firms. Headquartered in Camp Hill, McKonly & Asbury employs more than 75 individuals and was recently voted one of the best places to work in Pennsylvania. Additionally, McKonly & Asbury was presented with a 2005 Association for Accounting Marketing (AAM) award for their web site and e-Newsletter program.

The Solution:
McKonly & Asbury was an early adopter of BizActions. According to Director of Marketing, Jim Rodgers, "When we started using BizActions we made a total commitment to put all the time and resources behind it to make it a success. We wanted a communication and lead generation tool that could help us build relationships in the long-term, not the short-term. Plus we needed to be able track the results, which is something most CPAs are not used to doing. BizActions was the solution for all our needs."

The Results:
McKonly & Asbury has seen their commitment pay-off in the last year, by using BizActions as the primary communication tool to grow their SOX business from zero percent of their revenue to around 25 percent today. "As many of the Big Four accounting firms were turning away SOX business, we were already using BizActions to position McKonly & Asbury as more then a regional player but a national SOX resource.

"People are so interested in our SOX content that they read almost every article we run. Although the people able to purchase these services are a small part of our total membership, when we make a SOX's sale it is worth $200,000 instead of a $10,000 tax return," Rodgers said.

Rodgers went on to say, "By growing the SOX niche with BizActions, we have become a player. We are noticed in the marketplace." That has helped McKonly & Asbury's business at multiple levels. They're receiving more phone calls about their services, more direct referrals and hiring has become easier. Rodgers concluded by saying, "The main benefit of BizActions, without a doubt, is branding and positioning. The relationships we've built over the last 12, or even 18 months are all starting to provide direct benefits. We are an important firm in the marketplace."