BizActions Has Been the Tool to Promote My Business

Client:  Founded:  Location: Employees: List Size: Emails Sent: Open Rate: POC: Phone: URL:

Crosley + Company 2002 Atlanta, GA 2 2,922 21,671 62% Gayle Crosley 770-399-9008 www.crosleycompany.com

The Situation:
Gale Crosley consults with CPA firms to help them understand the challenges in growing revenue. She helps develop strategies and tactics to achieve aggressive revenue growth objectives. She coaches and trains managing partners, partner groups, marketing directors and staff on selling, marketing and product management disciplines. Her synergistic approach is designed to generate optimal revenue from every aspect of the practice.

The Solution:
After spending the first part of her career as a CPA and a sales and marketing executive at IBM, MCI, Arthur Andersen and PricewaterhouseCoopers, Crosley decided to start her own consulting firm. Crosley felt there was a need for her sales and business development expertise at both large and small accounting firms.

Crosley needed a communication tool to help her build her practice.  After an AAM presentation and some conversation, she chose BizActions almost three years ago.

The Results:
"It has been THE TOOL (in all caps) to promote my business. At first I couldn't get published in the trade press, so I just keep writing articles for my e-Newsletter," Crosley said. "I sent a lot of editors my articles via BizActions." Crosley now writes articles for Accounting Today, Journal of Accountancy, CPA Practice Management, Professional Marketing Magazine, CPA Leadership Report, Institute of Management and Administration and Accountingweb.com. 

"There is no doubt BizActions helped to position me as an industry expert. I recommend the e-Newsletter to the vast majority of the firms I work with," Crosley concluded.