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January 2006
::: Gary Kravitz, our Executive Vice President of Sales, was quoted at length in the most recent issue of Practical Accountant . The cover story, Close the Deal , talks about the growing awareness that execution and follow-through with regard to leads for new business require a structured approach.
July 10, 2005
::: BizActions in Practical Accountant
BizActions and one of our favorite clients, Robert Gold of Bennett Gold Chartered Accountants are featured in the latest edition of the Practical Accountant. We're included in a story about the importance of using customized communications to increase response rates.


Caution Is the Cornerstone of Comparative Ads

To tell the truth, the whole truth and nothing but the truth
and steal customers from your competitors: that is the aim of a good comparative ad. But the truth isn't as simple as it sounds. Here's an advertising guide to explain the legal implications.

The Post Office Can Help You Improve Sales

The devil is in the details
and even the smallest change can make a big difference in your direct mail campaign. Click "Full Article" to see what the Post Office offers and for six tips to improve your return rate.

Make Your Message Contagious

A centuries-old marketing technique can give new life to your sales with little effort or cost. Take a shot at "viral marketing" and watch your business explode. Here are the major symptoms of a good viral campaign.

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