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January 2006
::: Gary Kravitz, our Executive Vice President of Sales, was quoted at length in the most recent issue of Practical Accountant . The cover story, Close the Deal , talks about the growing awareness that execution and follow-through with regard to leads for new business require a structured approach.
July 10, 2005
::: BizActions in Practical Accountant
BizActions and one of our favorite clients, Robert Gold of Bennett Gold Chartered Accountants are featured in the latest edition of the Practical Accountant. We're included in a story about the importance of using customized communications to increase response rates.

A Powerful Communications Tool

Email Radar is a powerful one-to-one email communication marketing tool that extends the reach of the BizActions e-Newsletter. Send one message or hundreds of messages. The choice is up to you.

Two Tools Under One Platform

BizActions e-Newsletter System

BizActions Email Radar System
"Mass" market product

Individual or targeted group product

Scheduled delivery Sent on demand
Delivered to your entire database Delivered to subgroups within database
Content provided You create custom content

Email Radar Creation

Email Radar uses the same interface as our e-Newsletter System. You can easily format an email in the editor, copy and paste HTML code from another application, or choose to send a text-only email. If you can use a standard Web browser and Microsoft Word you can create visually stunning, HTML-rich emails.

Email/Database Segmentation

With Email Radar not only provides the ability to segment and create groups based on specific, predetermined criteria, it introduces the concept of Dynamic Groups. A Dynamic Group updates each group before a message is sent. When a prospect becomes a client in your database, that new client is transferred to your preset client group automatically.

Why is that important? In addition to saving you time, imagine the power of sending custom content to dynamically changing groups as shown below: Add in the value of ıInclusionı and ıReductionı queries to fine tune Email Radar delivery and Consolidated Reporting, to track the click activity of recipientıs interest in Email Radar content and you can easily see the value in this new tool.

Conclusion

This powerful new tool provides an extremely effective means to build special campaigns and target specific audiences. Email Radar conforms to all the requirements of the Can SPAM Act. For more information on Email Radar please call Barry Friedman at 301-947-1429 or email him at bfriedman@bizactions.com.
















 

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